Clean Energy and Climate Tech Communications

We help innovative companies that are redesigning our world for the better.

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Who We Are

Cool Green Media was founded to help innovators scale their game-changing technologies to improve the world we live in. With hard work, creativity and a shared vision, we can accomplish anything.


We are skilled media and communications experts focused on making a difference and having a positive impact on the people, communities and environments in our world.

Cool Green Media Team

Our Team

Cassandra Sweet

Cassandra Sweet

Founder

Cool Green Media was founded by Cassandra Sweet, an award-winning journalist and marketing and communications leader with expertise in clean energy, electric mobility and sustainable industries. Following a 15-year journalism career writing about energy and technology at The Wall Street Journal and other outlets, Cassandra pivoted to her career in marketing and PR, working with clean energy, climate tech and mobility companies, investors and organizations.


She has an MA in Journalism and Strategic Communication from the University of Missouri School of Journalism, and a BA in History and Art from Washington University in St. Louis.

Bob Smolenski

Bob Smolenski

Digital Strategy Lead

Technical solutions architect and digital media creative specializing in designing and developing custom LLMs trained on company-specific data and information. Expert at implementing tailored AI solutions that transform organizational knowledge into intuitive user experiences. Building conversational AI interfaces that excel in technical discussions, sales interactions, and forecasting scenarios through meticulous model training, strategic prompt engineering, and comprehensive quality assurance protocols.


With over two decades of experience developing interactive eLearning applications and digital media solutions. Portfolio includes AI-powered chatbots, health education apps, and multimedia training programs that combine technical expertise with engaging content creation.

Our Solutions

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Strategy & Planning

  • Communications and Campaign Strategy
  • Messaging, Positioning and Storytelling
  • Competitive Analysis
  • Crisis Communications
  • Policy Analysis and Public Affairs
  • Project Management
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Media & Analyst Relations

  • Media Strategy and Planning
  • US and Global Media Campaigns
  • Media Training and Talking Points
  • Curation and Cultivation of Media Contacts
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Content Marketing

  • Articles, Blogs, Website and Social Media Content
  • Press Releases, Case Studies, Marketing Collateral
  • Social Media Strategy, Planning and Measurement
  • Email Campaigns, White Papers, Video Scripts
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Thought Leadership

  • Speaking and Awards Opportunities
  • Leadership Bios and Speaking Strategy
  • Byline Article Placement
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AI Knowledge Systems

  • Custom chatbot and assistant development for technical sales, support, and training.
  • AI-powered search and knowledge discovery solutions for internal and external use.
  • LLM training, tuning, and deployment based on your proprietary data and documents.

Our Clients

We work with innovators across the climate tech ecosystem, from startups to established leaders.

News & Insights